This Cookie Policy is published by M10 Ltd ("the Company," "we," "us," or "our"), 40 Rivington Street, London EC2A 4NE, United Kingdom. It explains how the Company uses cookies and similar technologies on m10ltd.com and supplements our Privacy Policy.

M10 operates a pre-launch game studio site for Project Adapt, a competitive multiplayer shooter in development. The site's cookie footprint is intentionally light: we run no live game platform at this stage, and the cookies we use serve the early-access waitlist, site functionality, and optional usage analytics.

1. About This Policy

Our cookie practices are governed by the Privacy and Electronic Communications Regulations 2003 (as amended) ("PECR") and the UK General Data Protection Regulation ("UK GDPR"). Under PECR, we must obtain your prior, informed, freely given, and specific consent before placing any cookie that is not strictly necessary for the Service to function.

2. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device across page loads, store preferences, and measure how visitors use the site. We also use related browser-storage technologies such as localStorage, which our cookie-consent banner uses to record your choice.

3. Your Consent

When you first visit m10ltd.com, a cookie banner is shown at the bottom of the screen. We do not set any non-essential cookies (analytics, preferences, or marketing) until you select "Accept cookies." If you select "Essential only," only strictly necessary cookies are active.

Your choice is stored in your browser's localStorage under the key cookie-consent and is valid for 12 months. After that period the banner is shown again. You can update your preference at any time by clicking "Cookie preferences" in the footer of any page, or by contacting us at [email protected].

Strictly necessary cookies do not require consent. They are the minimum required for the Service to function correctly.

4. Categories of Cookies We Use

Category Examples Lifetime Legal basis
Strictly necessary Session cookie, CSRF token, cookie-consent record (localStorage) Session to 12 months Legitimate interest / contract performance (PECR Reg. 6(4))
Preferences Platform preference stored from early-access form Up to 12 months Consent
Analytics Self-hosted or privacy-first analytics, anonymised page-view counts Up to 13 months Consent
Marketing Not currently used N/A Consent (would apply if introduced)

5. Third-Party Cookies

Where we use a third-party analytics provider acting as our data processor, that provider may set cookies on your device. We have data-processing agreements in place with such providers under Article 28 of the UK GDPR, and their analytics cookies are only activated after you consent via our banner. We do not use advertising networks or social-media tracking pixels on m10ltd.com.

6. Managing Cookies

  • Use our cookie banner or the "Cookie preferences" link in the site footer to accept, withdraw, or adjust consent at any time.
  • Your browser settings allow you to block or delete cookies independently; guidance is available at aboutcookies.org. Note that blocking strictly necessary cookies may prevent parts of the site from working correctly.
  • Browser-transmitted opt-out signals, including the Global Privacy Control (GPC), are honoured for analytics and marketing cookie categories on m10ltd.com.

7. Changes to This Policy

If the Company introduces new cookies or changes the purpose of existing ones, we will update this policy, update the "Last updated" date, and where required under PECR, request renewed consent through the cookie banner.

8. Contact

M10 Ltd
40 Rivington Street
London EC2A 4NE
United Kingdom
Email: [email protected]