Checkpoint
"M10 might be the most interesting AI story in competitive gaming right now. Project Adapt is not a marketing claim; the adaptation is something you feel within two rounds."
March 2026
Press Kit
M10 is a London-based independent game studio building Project Adapt, a competitive 5v5 multiplayer shooter where AI opponents read and counter your habits mid-match.
2023
Founded
London
HQ
4
Core team
$1.5M
Angel round
Brand Assets
Logos and brand colours.
Logo variants
Brand palette
Ember
#E8640A
Void
#080B10
Deep
#0D1420
Primary text
#F2EDE8
HUD Blue
#1D6FFF
Company facts
| Full name | M10 Ltd |
|---|---|
| Founded | 2023, London, United Kingdom |
| Headquarters | 40 Rivington Street, London EC2A 4NE |
| Stage | Angel-backed ($1.5M, January 2026) |
| Title | Project Adapt |
| Genre | Competitive 5v5 multiplayer shooter |
| Platform | PC (launch), console (post-launch) |
| Status | In development, early access planned |
Coverage
What the games press is saying.
Respawn Brief
"The matchmaking alone separates M10 from what every other studio is doing. Reading live skill signal instead of historical rank is a genuinely different bet."
February 2026
Pixel Theory
"Four people, one problem, serious conviction. If the early-access build lands the way the tech demo suggests, M10 has a real argument to make in a crowded genre."
January 2026
Media Enquiries
Get in touch with the studio.
For interview requests, preview access, or press kit assets, reach us directly at [email protected] or use the contact form.